Keeping up with the London Foodies: On Trend Eats in 2017

I’m both slightly embarrassed and proud to admit that I recently queued for over an hour to get my hands on London’s latest infatuation… eggy waffle cones.

The sensationally Insta-worthy treats are just the peak of the many thrilling trends making waves at the moment; and as you likely know (and expect) by now, I can never resist the opportunity to indulge in a good round-up. So here goes with a running list of my latest and greatest discoveries around town this year. Happy hunting!


Mizu shingen mochi

Created in Japan in 2014, these cult “raindrop cakes” have finally made their wobbly landing in London – at Yamagoya’s pop-up on Shaftsbury Avenue.

https://www.instagram.com/p/BUH-TrElDpN/?taken-by=the_foodiediaries

Speaking to the restaurant’s co-founder Fah Sundravorakul, it’s instantly clear (pun intended) that each ethereally-translucent wonder is the labour of both, love and rigour. The deceivingly-simple appearance belies a meticulous process for controlling the elements of heat and time in the production process, not to mention the quality of the two main ingredients used – spring water and a type of agar especially imported from Japan (the varieties available in London didn’t quite make the cut).

Each “cake” (if you can call it that!) is vegan and nearly calorie-free, with the mild and delicate texture quick to absorb the more pronounced flavours of the brown sugar syrup and kinako (i.e. roasted soybean powder) served on the side. The final taste is unusual (with an almost cereal-like after-taste from the kinako) but rather refreshing – the perfect palate cleanser to go with your bowl of ramen at the restaurant!

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Yamagoya, 1st Floor of Shuang Shuang, 64 Shaftesbury Avenue, London, United Kingdom, London W1D 6LU

*Those* bubble waffles

Originating in the 1950’s in Hong Kong, the now iconic street eats were borne out of a pragmatic need to find a use for cracked eggs which couldn’t be sold to customers. The rest as they say is history (and globalisation), with a more modern take now popping up in food trucks, kiosks and even dedicated cafes across London…

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Crisp-edged on the top and soft and chewy further down, each golden whopper of a waffle is literally stuff of an Instagrammer’s dreams – served curled up in a cone and filled to the brim with generous wallops of gelato and all sorts of sweet trimmings and sauces from traditional mochi, condensed milk and red bean paste, to crushed Oreos, fudge and peanut butter !

If you can beat the rush, try the stellar offerings at Bubblewrap’s new store in Chinatown. I quite like the matcha variation at #atch Waffles in nearby Soho too!

Conscientious eating

The scrupulous principles which gave rise to egg waffles are at the centre of the current food waste movement, led by home-grown brands which rescue and make use of surplus or “wonky” fruits and veggies. Think fruit jerky, fruit crisps, relishes such as Banana Ketchup and more.

The on-trend status of conscientious eating is confirmed by the unprecedented popularity of WastED London. Visiting chef Dan Barber’s pop-up on the rooftop of Selfridges championing all sorts of wasted ingredients – from byproducts to leftovers and seemingly imperfect produce which would otherwise have been binned. If you manage a table before the restaurant disappears in early April, expect to feast on burgers fashioned from leftover juice pulp, rescued veal nuggets, cod cheeks, cylindrical cores of spiralised vegetables and the like! Full review, here. 

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Eat and drink the rainbow

From “red velvet” beetroot lattes to golden milk, it’s currently *all* about having a pretty-in-pastel start to your day… And upping the ante considerably, Mount Street Deli have introduced rainbow lattes on the menu to match the spring-time transformation of their shop front and terrace. There’s nothing quite like the sight of a unicorn in your coffee to brighten up a grey morning, wouldn’t you agree?

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Instagram appeal

Of course our fascination for rainbows and unicorns continues to manifest in all shapes and forms too, from cupcakes and macarons to bagels and toasties, bolstered by the growing strength and sheer number of London’s Insta-gang.

https://www.instagram.com/p/BT_tzUCFBiQ/

The achingly-snappable cafes and concepts popping up across London are now legion. Think exploding custard buns and the much anticipated arrival of a cookie-dough pop up  at Old Street Station…

These are just a few of the spots bookmarked on my #feedfeed, with plans to visit neatly pencilled into my Foodie Diaries.

#WatchThisSpace.

https://www.instagram.com/p/BQTTM2CB2m-/


What am I missing? Drop me your recommendations in the comments below!

If you’re hungry for more, here’s my round-up of new London restaurants opened in 2017 (regularly updated with noteworthy openings).

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17 responses to “Keeping up with the London Foodies: On Trend Eats in 2017”

  1. Tanja Avatar

    those bubble waffles look amazing!:)

    1. The Foodie Diaries Avatar

      They tasted just as good too! Xx

  2. Planes & Champagne Avatar
    Planes & Champagne

    OMG I am in foodie dessert heaven right now!!! Every single delicacy on here looks AMAZING!!! xx

    1. The Foodie Diaries Avatar

      My thirty two sweet teeth have really never been happier! Xx

  3. Mrs Ayla's Adventures Avatar

    You are killing me with all these delicious looking treats! Chocolate crumpets and rainbow lattes?! Yum!!

    1. The Foodie Diaries Avatar

      It’s all right up your alley Ayla! Xx

  4. thegirlnextshore Avatar

    Banana ketchup is something that reminds me of the Philippines! It actually tastes good with fried chicken! =)
    That rainbow latte is still making me super curious!

    1. The Foodie Diaries Avatar

      Ooh I read about banana ketchup being quite a staple in the Philippines! I’ve become utterly addicted to it, such a deliciously offbeat addition to even the most mundane of dishes 🙂 xxx

  5. Shikha (whywasteannualleave) Avatar
    Shikha (whywasteannualleave)

    Must must try bubble waffles & must tolerate queue of required! The latte is a thing of beauty and I have had that matcha crepe cake from Kova and it is totes worth the hype!!

    1. The Foodie Diaries Avatar

      ZOMG Shikha, I still haven’t had the crepe cake! I’m travelling at the moment, but PLEASE let’s pencil in that coffee & cake date for when I’m back, it’s definitely overdue. Also yes, you *need* to try those bubble waffles! Xxx

      1. Shikha (whywasteannualleave) Avatar
        Shikha (whywasteannualleave)

        Oh hey, you do not need to convince me to join you for coffee and cake – preaching to the converted Ma’m! Let me know when you’re back and we’ll definitely get it in the diary this time!

      2. The Foodie Diaries Avatar

        Sounds like a plan Shikha! Will definitely let you know once I’m back 🙂 xo

  6. […] comforting bowl of porridge for me, with blueberries and coconut milk (for all my talk of keeping up with the London foodies, I have a timeless love-affair with the humble oatmeal). Meanwhile fresh Greek yogurt topped […]

  7. […] on Greek Street, before popping by Bubblewrap (queues permitting) or #atch Waffles to experience Londons’ latest obsession with these eggy treats from Hong […]

  8. […] hoping that it doesn’t rain whilst we’re waiting in line to get our hands on the next on-trend treat in town. Unicorn-this, or matcha-that […]

  9. […] takeaway of the same, we slip past the colourful edges of Wardour Street nearby to try our luck at Bubblewrap Waffles… barring which we end up with a taiyaki (that’s a fish-shaped) waffle cone, filled […]

  10. […] There’s also the rather enticing option of a bubble waffle – at either Bake, or across the road at the aptly titled Bubble Waffle. […]

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