Inside Feya, London’s Most Instagrammable Café Yet…

There’s nothing more telling of the times we live in, than the café culture characteristic of one’s city.

If the early 20th Century saw a new school of existential thought in France, Café de Flore and Les Deux Magots were the Parisian institutions where erudite thinkers such as Jean Paul Sartre could most frequently be found. The original Bombay-Irani cafés took shape at around the same, immortalising the influence of the Zoroastrian Iranian population who had set up home in India.

The zeitgeisty cafés of present day in London are insightful too, offering a lens into a millennial generation driven by digital consumption.

Let’s face it, a lot (if not most) of us now decide where to eat based on our #feedfeed. In turn – cafés, bars restaurants and even the most exclusive private members clubs, are consciously designed with our snap-happy habits in mind. Feya is the latest to join these ranks, but unlike *some* of its more notorious counterparts – manages to deliver both style and substance.

Here’s all you need to know about the next Instagram-senstation, which has just opened by St Christopher’s Place…


It’s a pretty-in-pastel paradise, complete with a cherry blossom installation hanging overhead. Tables are topped with marble (hello perfect flatlay!) and complimented by super-sleek Cutipol cutlery. Brass fixtures and dusky pink seating feature prominently too, of course!


The breakfast/ brunch menu is set to be a visual treat, having been created by Finnish cookbook author and Instagrammer  Virpi Mikonnen (a.k.a Vanelja). Expect plenty of painterly touches – from avocado roses and pink hummus elevating your avo-toast game, to edible flowers fluttering atop multi-hued smoothie bowls.


Coffees come in an array of rainbow colours (from blue algae to beetroot), alongside Ozone coffee and an exquisite selection of tea from Kusmi. It’s the long line-up of cakes, tarts, pastries and all other manners of sweet treats which prove the real highlight though, showing off chef/ owner Zahra Khan’s passion for baking…


And then there’s the handy location by St Christopher’s Place, rendering Feya an ideal spot for fleeing the madding crowd of Oxford Street… The caveat, of course being that you might be swept up in the stampede of our equally-frenzied lot of Instagrammers instead!

Feya, 23 James St, Marylebone, London W1U 1DT


Find more more new & noteworthy openings, here.

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