In Conversation with Masaba Gupta: Styling Tips, Wardrobe Hacks & Popping Up in London

Masaba Gupta’s is a name synonymous with confident colours, bold prints and an inimitable brand of ‘kitsch pop.’ Her eponymous label is as likely to be donned by B-town celebrities, as it is the fashion-forward youth of India – who quite literally wear their dynamic personalities on the sleeves of her iconic designs.

Recently listed in the Forbes 30 under 30 List, the 28 year old has showed no signs of slowing down since she first debuted at Lakmé Fashion Week’s GEN Next Show. Her fusion-inspired line of festive and occasion wear is now complimented by statement accessories spanning from travel pillows to diaries filled with her original design sketches. What’s more, she’s setting up a pop-up shop in London – for one day only – on September 17, ahead of closing India Day at London Fashion Week’s Fashion Scout.

I recently had the chance to catch up the prolific designer, unabashedly asking her to share her styling tips, wardrobe hacks, inspirations and more…


Masaba on… 

Pulling off a day-to-night look

Opt for a monchrome slip dress with a coloured blazer for a day look, and then swap it with a cape jacket for a fun night out.

Combining traditional & modern/ Western & Indian styles

My personal favorite is the Denim Sari that I had created for Sonam Kapoor.

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Making a statement this festive season

Women who like to experiment should opt for a short anarkali, instead of the long ones and pair it with dhoti pants. Those who prefer wearing sari should wear it with a corset to make a fashion statement this festive season.

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Accessorising to dress up your outfit

Since most of my pieces are heavy on vibrant prints, going over-board with accessories will only make the look too busy. Opt for a pair of statement earrings that will compliment your outfit.

Injecting 80’s flair on a night out 

Pair a bell bottom denim pants with a quirky printed bustier and sheer jacket with a super dramatic hairdo!

Three wardrobe essentials she can’t live without

White shirts / Nude heels / Black dress.

One piece from her collection, worn three ways

Our quirky and vibrant pink cacti shirt can be worn as an off-shoulder shirt with a corset and trousers; or with hot shorts for a fun weekend at the beach; or with a flared skirt for your friend’s bachelorette party.

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Her biggest inspiration this festive season

The Victorian era.

Fashion in the digital age 

The digital age has given fashion a new meaning by become more accessible to people. Thanks to easy accessibility to mobile phones, social media and the Internet, people from any part of the world can shop online and stay abreast with latest fashion trends. Fashion is not only changing faster, it is reaching people in every part of the world at a much greater pace due to this.

Pet peeves and the biggest fashion faux in her books

Anything that’s ill fitting and constantly needs adjustments.

Her perfect evening out

Early and quiet dinner and drinks, indulging in truffle mac and cheese, grilled fish and panacotta!


Meet Masaba at her pop-up shop in London on Sunday, 17 September, when she will be showcasing her signature collection alongside summer pieces and festive wear. Details below. 

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You can also follow her journey on Instagram


All images have been provided by Masaba Gupta. 

Author: The Foodie Diaries

A food travel & lifestyle journal, chronicling my culinary and other adventures around town.

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