What would you expect to find in a modern day interpretation of the Garden of Eden?
Well, in the world of Perrier Jouët, it’s an enchanting space in which temptation grows on fantasy trees, with champagne flutes for flowers and champagne, the ambrosial nectar…
Named after one of its most prized vintage cellars, L’Eden by Perrier Jouët is a pop-up celebrating two of London’s most exciting cultural events – London Fashion Week and London Design Festival.
It centres on an interactive installation by Parisian designer, Noé Duchaufour-Lawrance, connecting urban city life with nature…
Situated in the heart of Soho, the open-plan space (kitted out with hi-speed wifi, refreshments and all the champagne!) is the perfect spot to momentarily escape from everyday life, relax and recharge.
As you step inside you’re greeted by an ethereal network of ‘vines’ branching down from the ceiling, from which you’re invited to pluck out a champagne glass and have it filled with Perrier-Jouët Belle Epoque – an effervescent champagne with elegant floral notes.
That’s not all though.
Wandering downstairs, we found ourselves in the world’s first bio-responsive garden – the brainchild of the wonderfully creative duo Bompas and Parr, whom I’ve had the pleasure of meeting in the past at the opening of their Museum of Food last year.
Their new project in collaboration with Perrier Jouët, is a magical space where the plants responded to (and even our mimicked) our movements! Something out of the ordinary, the entire experience was one I’m incredibly pleased not to have missed.
I was invited to preview L’Eden by Perrier-Jouët.
The ground-floor installation at L’Eden is open to the public between Friday 23 to Sunday 25 between 12 and 7pm. To visit the L’Eden Bompas & Parr installation, or take part in a champagne masterclass or design talk, book your tickets online on the Perrier-Jouët website.
As with Perrier-Jouët’s pop-up, what I loved about other major highlights from London Design Festival is that they directly engaged with the London community in a welcoming and interactive way.
Such as the whimsical “Sign Machine”, juxtaposing calm and chaotic through colourful pops of neon against the monochrome-chic environs of the Bulgari Hotel in Knightsbridge…
Designed by Morag Myerscough and Luke Morgan, the installation features playful swings (which you’re encouraged to ride!) and everyday products and messages which interact with each other to create a wider dialogue…
It’s all fabulously fun. Not to mention, the enticing attraction provided just the excuse I needed to wander into the Bulgari Hotel and while away a free afternoon in its elegant yet oh-so-inviting lobby!
The Sign Machine is on display in the Bulgari Hotel until 25 September 2016, following which it can be viewed in the new Design Museum in Kensington, opening on 24 November 2016.
Bulgari hotel, 171 Knightsbridge, London SW7 1DW
Did you experience London Design Festival this year?