I’m sure by now you’re well-versed with my love fiendish obsession with ice cream. It’s something I just can’t get enough of (regardless of London’s iffy weather) and the one thing you can always count on, is finding the freezer at home well-stocked with all the essentials.
Well, one of my addictions of late has been treating myself to a bar of Magnums Double at the end of a long day (it’s the simple things in life really). So when I heard that Magnum’s Pleasure Store pop-up was back this year to offer Londoners a personalised Magnum experience, this shot right to the top of my summer bucket list…
Situated in a large-ish space on South Molten Street, the store is literally the stuff of an Instagrammer’s dreams.
You start by selecting three of twenty tantalising toppings. Think anything and everything from pink almonds to chilli peppers! I went for a delicate yet sprightly combination of rose petals, silver pearls and heaps of gold leaf for decadent measure…
Next, you can choose to double-dip* your ice cream, first with a richly indulgent layer of peanut butter or chocolate sauce, followed by classic chocolate.
* Technically it’s a triple dip, as a chocolatey coating is added to the naked ice cream before it’s double-dipped!
The selected toppings are then sprinkled on with a drizzle of your preferred sauce, and the official Magnums seal (a white or milk chocolate monogrammed coin) is added for the final flourish.
Et voilà!
Would you believe me, if I said that it tasted even better than it looks?!
Speaking to the infectiously cheerful and bubbly staff Pleasure Makers, I learned that they’ve worked incredibly hard to perfect the art of the double-dipping, as well as getting the entire experience right, from start to finish. It definitely shows, as I was in the store for a short while only, but it was time mood-alteringly well spent and the perfect start to my weekend.
Plus I caught my first Pokémon! #Winning.
Have you been to Magnum’s pop up yet?
I was a guest of Magnum, but as always all opinions are mine and mine alone.
Magnum, South Molton Street, London, W1K 5SG
Opening hours: Monday – Saturday, from 11am to 9pm; Sunday, from 12pm to 6pm
Those Magnums just look amazing!
They were such a treat!!
I went too – it’s brilliant isn’t it?! I love Magnums, I just wish I could add a few extra toppings because I am a greedy piglet.
I wanted to add a few extra toppings too! But at least it’s a good reason for another visit back, to try out other combinations… X
Ahh this was amazing!! Need to write mine up. Now craving another lol
I am too, and it’s just the day for it!! X
I walked past the other night on my way back from an event at Petit Bateau and was very intrigued! I’ve loved seeing everyone’s creations on Instagram. Perfect for this hot weather too!
So perfect Jaime! You have to pay a visit while its there for the summer, it’s a really fab experience. Plus I’d be interested to know what toppings you’d choose! Xx
i need ice-cream now:))
I’m officially on an ice cream diet for the summer. Ie ice cream all day every day!
that sounds perfect:)
Please stop sharing such mouth-wateringly delicious desserts because I will not be beach body ready for summer otherwise!! 😉
Ayla you’re perfect as you are! But I know the feeling. Lately, the only motivation for me to go to the gym, has been so that I can eat more (delicious desserts)!
That’s good enough reason for me!
I need one of these dipping stations near me! Or, actually maybe I don’t. I would be there every day!
Claudia xx
http://www.claudiawright.com
And I’d be right there with you! I just wouldn’t be able to get enough of that peanut butter sauce!! X
:O this looks absolutely amazing! I LOVE magnums, especially when they loo as beautiful as this! Also what a place for a Pokemon to be hanging out haha! Immy x
http://www.immymay.com
Magnum is one of my favourite ice creams too, it always hits the spot when you’re looking to cool off! I’d definitely recommend this summer pop-up then, if you’re a big fan too 🙂 xx
A double win, what with catching a Pokemon and eating such a delicious ice cream!
Couldn’t have asked for a better way to kickstart that summery weekend 🙂 xx
You love your desserts! That magnum looks INCREDIBLE!
I love that you know me so well Colleen 😉 You have to get yourself over to Magnum’s to try it for yourself! Xx